VISCOM AV

Corporate . Public Sector . Industry . Education . NHS . Leisure

Digital signage is used for many different purposes:

 Enhanced customer experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food storesInfluencing customer behavior – Digital signage that directscustomers at check out tills waiting to pay for goods or retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises Brand building –Digital signage in video form can be used as a part of the store décor to build a story around the brand Follow through campaign information to store manager - examples within chain establishmentEnvironment enhancing - such as using digital signage to increase the customer experience with the building itself, examples of this are where digital signage panels are used on the floor and react to how and when an individual moves over them. Advertising by third parties – digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers. Information – examples include flight information in airports and wait-times for the next train