Digital Content for Signage Applications
Content playback and management
Content is played to the displays of a digital signage network from at least one player machine. Various hardware and software options exist, providing a range of different ways to schedule and playback content. These range from simple, non-networked media players that can output basic loops of MPEG-2 video to complex, N-tier players networks that offer control over enterprisewide or campus wide displays at many venues from a single location.
The former are ideal for small groups of displays that can be updated via CD-ROM or USB flash drive, while the latter allows digital signage network operators to either push content to many players at once or have each player pull content from a server as needed.
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements.
Digital signage is used for many different purposes:
Enhanced customer experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food storesInfluencing customer behavior – Digital signage that directscustomers at check out tills waiting to pay for goods or retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises Brand building –Digital signage in video form can be used as a part of the store décor to build a story around the brand Follow through campaign information to store manager - examples within chain establishmentEnvironment enhancing - such as using digital signage to increase the customer experience with the building itself, examples of this are where digital signage panels are used on the floor and react to how and when an individual moves over them. Advertising by third parties – digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers. Information – examples include flight information in airports and wait-times for the next trainInsert ONE LAN or other pics in here.......
VISCOM AV
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Corporate . Public Sector . Industry . Education . NHS . Leisure
Audio Visual and Video Conferencing Systems
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We welcome government, educational and other public sector customers. These organisations can order by official purchase order to receive an automatic credit account.
This includes:
Schools & CollegesUniversitiesNHS and Health ServicePolice, Fire and Ambulance ServicesLocal Authorities and CouncilsGovernment AgenciesMOD Establishments
